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It’s Our 007 Era

Happy Thursday!

Here’s what in this edition of Marketing Trends:

• How to Know If You Have a Good Brand

• 3 Marketing Trends

• The Best Way To Grow An X Account

• 5 Hot Links

Let’s Ride! 🌵 

Flip or Flop? Where Does Your Brand Stand?

How to Tell if You Have a Good Brand

Building a brand is essential—just ask Coca-Cola, which spends billions annually on advertising that doesn’t mention prices or product details.

Instead, they focus on one thing: brand.

Similarly, Liquid Death, the billion-dollar water company, has rapidly scaled by putting branding first. Liquid Death CEO Mike Cessario believed in making healthy choices cool.

The result? Liquid Death hit a $1.4 billion valuation in just a few years, with sales rocketing from $110 million to $263 million between 2022 and 2023.

But how do you know if your brand is working? Marketers and founders often wonder: Is our brand strong? Should we rebrand?

Sometimes, it’s hard to know without clear indicators.

Here are a few ways to gauge the quality of your brand:

• Do you get referrals? A key indicator of brand success is word-of-mouth recommendations. Strong branding always stems from a strong product. People won’t recommend something they don’t believe in.

• What's your NPS score? If you don’t have access to this metric, use customer feedback and social media sentiment to gauge how customers feel.

• Would people wear your brand? This is an interesting one. Would people willingly wear a T-shirt from your company? If not, then your brand equity might need work.

• What’s your customer retention rate? A great brand leads to loyal customers. If retention is low, you may have a brand issue.

If you’re finding that people aren’t engaging with your brand—or worse, they aren’t sticking around—don’t worry. There are concrete steps you can take to turn things around and strengthen your brand’s presence.

Pro Tips:

• Focus on your Ideal Customer Profile (ICP), not just a target market.

• Survey existing customers regularly.

• Build a strong online presence that resonates with your audience.

TRENDING

Here’s what’s trending in the marketing world this week.

.Instagram Introduces Teen Accounts:.

Instagram has launched Teen Accounts with built-in protections, limiting who can contact teens and controlling the content they see. Parents now have more oversight, as teens under 16 will need permission to adjust these settings.

.Retailers Increasing AI Focus for the Holiday Season..

As the holiday season approaches, 70% of retailers are investing in AI to streamline operations, with a particular focus on social media ads and influencer marketing to attract Gen Z shoppers, according to a new report.

.LinkedIn Company Page Strategies for 2025.

LinkedIn’s new features for company pages are giving businesses more tools to build their brand presence. Strategies like launching newsletters and leveraging premium CTAs are becoming essential for B2B marketers.

🔥 How to Grow an X Account🔥

Want to grow your X account? Follow this action plan to build your audience on autopilot.

1. Sign Up for Typefully
   Use Typefully to draft, schedule, and analyze your X posts for optimal growth. Typefully allows you to plan long threads, track engagement metrics, and experiment with different post timings to find what works best for your audience.

2. Set Up Auto-Follow Campaigns with PhantomBuster
   Want to expand your reach? Use PhantomBuster to scrape follower lists from competitors or accounts in your niche. You can set up automated follow and unfollow campaigns to grow your audience organically.

3. Engage with Niche Posts
   Consistent engagement is crucial. Make it a daily habit to comment on posts within your niche. Use tools like Hypefury to create engagement alerts, so you never miss an opportunity to join relevant conversations.

4. Optimize Your Bio and Profile Picture
   First impressions count. Make sure your bio clearly describes what your account is about, and use a profile picture that aligns with your personal or business brand.

5. Post Regularly
   Stay active with consistent posting—whether it’s once or several times per day, staying present is key to growing a strong follower base. Use Typefully or Buffer to schedule your posts in advance to keep your profile fresh.

5 Cool Things

Here are 5 interesting stories from around the marketing world:

1. Why Brand Jingles Are Making a Comeback
   Brands like Ozempic and Dude Wipes are bringing back jingles due to their proven ability to create memorable, nostalgic connections with consumers.

2. Google Suspends Business Profiles in Certain Industries
   Google has suspended thousands of business profiles, particularly in industries like garage door services, trash removal, and personal lawyers, due to spam concerns.

3. Bonobos Founder Launches Startup Focused on Friendships
   Andy Dunn, the founder of Bonobos, has started a new venture aimed at helping people make friends in today’s isolated world.

4. Google Expands AI Search Ad Tools in Europe
   Google has rolled out its AI-driven search ad tools to new markets, making it easier for businesses in Germany, France, and Spain to run highly targeted campaigns.

5. Search Intent Shift: How It Impacts Rankings
   Google’s search results are constantly shifting based on user intent, which means websites can lose rankings even if they haven’t changed anything.

Refer Friends

SUGGESTION BOX

That’s all for this edition.

Cheers,

Michael