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Howdy Partner!

Happy Thursday and welcome to the fifth edition of Marketing Trends!

Here’s what I got for you today:

• Asynchronous Marketing

• 3 Marketing Trends

• The Battle for Local Search

• Hot Links & 5 Remote Marketing Jobs

Giddyup!🌵 

Unplugged but Always Connected

Marketing in the Age of Instant Access

We’re living in an era where everything is available at the touch of a button. Technology has driven this shift, transforming how we live, work, and consume. Unlike previous generations who followed rigid schedules, today's consumers demand flexibility and convenience.

One of the biggest changes is the rise of asynchronous communication. Emails, voicemails, and tools like Loom have become essential. They let people interact and consume content on their own time, without needing an immediate response.

This shift is a necessary adaptation in a world where everyone is constantly plugged in.

Oprah Winfrey once said, "You can have it all. Just not all at once."

This reflects the modern desire for instant access without sacrificing flexibility.

People want what they want, exactly when they want it, without being tied to traditional schedules.

Movies now come directly to viewers through streaming platforms, replacing the need for trips to the theater. Podcasts have taken over radio by allowing listeners to consume content whenever and wherever they choose—whether it's a quick 15-minute episode during a run or a deep dive into multiple back-to-back shows on a road trip.

For marketers, this shift is significant.

Audiences now expect flexibility, self-service, and access to customer education. Even in traditional B2B SaaS sales, prospects want to explore products and services on their own terms, and this expectation will only grow.

To stay ahead, go-to-market teams must invest in scalable, self-service solutions that cater to these evolving demands. Consider tools like Navattic that allow prospects to explore your platform before engaging with sales. By enabling customers to educate themselves and engage with your product on their schedule, you’ll be better positioned to meet their needs and build lasting relationships.

Those who invest in these strategies now will be better prepared for the future, as customer expectations continue to evolve.

Marketing in the age of instant access means adapting to an on-demand culture. It's about creating opportunities for your audience to interact with your brand whenever and however they choose. This is the key to thriving in today’s ever-connected world.

Takeaways:

• Offer self-service options that allow prospects to engage on their terms.

• Embrace asynchronous tools to provide flexible, on-demand communication and education.

• Invest in scalable solutions that can adapt to evolving customer expectations.

TRENDING

Here’s what’s new in marketing trends: from Hinge's lovable mascot encouraging users to delete the app to Nordstrom Rack cashing in on America’s discount fever.

.Mascots Are Always Cute:.

Hinge’s furry mascot is back, encouraging users to delete the app after finding love.

.Nordstrom Rack’s latest results show a growing trend toward deals and discounts..

Nordstrom Rack’s recent earnings report highlights a significant consumer shift toward seeking deals and discounts. The store's performance indicates that shoppers are becoming more price-conscious, likely due to economic pressures.

.Google’s digital ad revenue set to outpace Microsoft’s.

Despite increasing competition, Google remains the top choice for advertisers, thanks to its vast reach and advanced targeting capabilities. This growth underscores the tech giant's ability to maintain and even expand its market share, while other players like Microsoft struggle to keep pace.

🔥 Use AI for A/B Testing 🔥

Let the Robot Sort It Out

A/B testing is essential for optimizing marketing campaigns, but it can be time-consuming and resource-intensive.

This is where AI can help.

Here are two easy ways to start leveraging AI to improve your A/B tests:

1. Variant Generation: AI can quickly create multiple variations for testing, allowing marketers to explore more creative options in less time. Instead of manually crafting each variant, AI tools like Phrasee generate alternatives based on the original content, ensuring a wider range of tests with minimal effort.

2. Analysis: AI excels at handling large volumes of data, making it easier to analyze the performance of each variant. Tools like Optimizely identify trends and patterns that might be missed by manual analysis, offering deeper insights. AI can predict which versions will perform best, enabling quicker and more informed decision-making.

Try these AI workflows out and see what you think!

5 Cool Things

1. 5 Celebrity Brand Collabs

   1. Explore top celebrity-brand collaborations that are making waves in the marketing world.

2. Arizona Does A Rebrand

   1. Arizona's tourism board unveils a fresh new brand identity to attract more visitors.

3. 8 Travel SEO Strategies

   1. Boost your travel business with these top SEO strategies for better online visibility.

4. Car Manufacturers Launch In-Car Gaming

   1. Discover how car brands like BMW and Volkswagen are diving into the world of in-car gaming.

5. 19 Email Marketing Do's & Don'ts

   1. Learn the key do’s and don’ts of email marketing to maximize opens and clicks.

Falling Stars & Yelp

The “Near Me” Crowd Watches With Concern

Local search is a cornerstone of modern marketing, directly linking consumers to businesses in their vicinity. For local marketers, this is critical: 75% of consumers read online reviews before making a purchase, often checking multiple platforms.

Without a strong local search presence, businesses risk losing to competitors just down the street.

The competition between Google and Yelp for local search dominance highlights the stakes. Yelp recently sued Google, accusing it of manipulating search results to favor its own services.

Jeremy Stoppelman, Yelp’s founder, argues that Google’s practices degrade the quality of local search by keeping users within its ecosystem, making it harder for other platforms to compete.

So, what does this mean for local marketers?

It’s more important than ever to optimize your local search presence.

Start by fully leveraging your Google Business Profile—ensure it's complete, up-to-date, and filled with high-quality images and information. Encourage satisfied customers to leave authentic reviews, not just on Google but also on Yelp and other platforms.

Consistency is key, so make sure your Name, Address, and Phone number (NAP) are identical across all listings. Additionally, engage with customer reviews—both positive and negative—to show that you value feedback and are committed to quality service.

In an environment where Google’s influence is enormous, diversifying your local search strategy can help protect your business from the whims of a single platform.

By maintaining a strong presence across multiple channels, you can ensure that customers find you—whether they search on Google, Yelp, or elsewhere.

HIRING NOW!

Great remote marketing jobs.

• Stripe: Leading payment infrastructure company seeking a Paid Digital Marketing Manager to drive revenue and business growth.

• Rippl: Innovating digital healthcare for aging populations, searching for a VP of Marketing.

• Instacart: Grocery delivery leader looking for a Senior Analyst in Media Analytics to enhance data-driven decision-making.

• Digital Marketing Agency: Top legal marketing agency seeking a Client Success Specialist to manage and strategize for client accounts.

• Get It Recruit: Empowering global communities, now hiring a Marketing Director to lead innovative marketing efforts.

Refer Friends

SUGGESTION BOX

That’s all for this edition.

Cheers,

Michael